As nurses, we are all very aware of the devastating effects of cancer on patients, their families, and friends, as well as on communities. What better motivation towards adding our voices to spreading the message of “We can. I can” make a difference in the burden of cancer, on World Cancer Day (WCD) on February 4?
The message for WCD is that each one of us, as individuals or in groups, can take some action in the fight against cancer – raising awareness of what can be done by individuals, groups, communities, and policymakers to reduce the impact of the disease. In its Campaign Toolkit for World Cancer Day, the Union for International Cancer Control (UICC) shows that this can be done on many levels – from prevention; improving early diagnosis; access to effective treatment for all; challenging myths and misconceptions; to increased love and support for patients and families affected by cancer.
As you know, cancer knows no boundaries – it can affect everyone irrespective of age, gender, race, or of socio-economic standing. Cancer is a leading cause of death, and the global epidemic is predicted to rise from 14.1 million cases in 2012 to around 19.3 million cases by 2025. Worldwide, cancer causes 8.8 million deaths annually, and this is set to increase to 14 million in the next ten years – and about half of these people are still in their productive years, aged between 30 and 69 years of age. However, it is also estimated that more than one-third of these deaths can be prevented through lifestyle changes as well as early diagnosis and access to effective treatment.
The purpose of WCD is to raise awareness of the on-going fight against cancer, uniting the world under the single theme of “We can, I can – inspire and take action.” If you are not participating in any WCD event and you have other plans for Sunday, February 4, you can still contribute by giving a few minutes of your time to post a message on social media. The following are a few ideas from the WCD Campaign Toolkit.
Choose a message that resonates with you, a statement you want to share with policymakers or share a message in honor of a loved one with cancer. Using the official hashtags #WorldCancerDay and #WeCanICan will also add your message to the UICC Wall of Support which will feature every WCD-related picture posted on social media.
Facebook “Signs for change.”
Choose a sign from the key messages made available by UICC or download the Signs for Change selfie card and add your own message. Take a photo of yourself holding the sign and post it on Facebook and add the hashtags #WorldCancerDay and #WeCanICan.
The Campaign Toolkit has many readymade Twitter messages under the headings “We can” and “I can” from which you can choose, for example:
- #WeCanICan prevent #cancer by educating individuals & communities about the links between lifestyle and #RiskFactors. #WorldCancerDay
- #WeCanICan advocate for govts to create healthy cities & prioritise #CancerControl at a local level: bit.ly/WCD2018 #WorldCancerDay
- #WeCanICan advocate for improved access to #CancerTreatment & services across the care continuum: bit.ly/WCD2018 #WorldCancerDay
- #WeCanICan understand that #EarlyDetection and timely #CancerTreatment are crucial to increase #cancer survival rates. #WorldCancerDay
- #CancerPatients must be empowered to have a greater control on their #cancer journey: bit.ly/WCD2018 #WorldCancerDay #WeCanICan
- With the right support, people living with #cancer can return to work successfully: bit.ly/WCD2018 #WorldCancerDay #WeCanICan
February 4th is #WorldCancerDay! Stop by the Cancer Learning Center (6th floor of the hospital) to take a selfie with our photobooth supplies. Then share it on social media to spread the message that #WeCanICan take action to help prevent and treat #cancer. pic.twitter.com/ikMl5BdXIb
— Huntsman Cancer Inst (@huntsmancancer) January 30, 2018
You can also create your own message – but remember to add the hashtags!
Instagram is the ideal place to show the human side of the campaign. Post photos of any WCD events you might be participating in, honor loved ones lost to cancer, or feature individuals and organizations that are making a difference. You can follow WCD @WorldCancerDay and remember to tag them in your posts.
EVERY ACTION COUNTS – millions of small actions across the world will add up to a huge impact. Also, share your photos and messages in the comments section of this article on Facebook to show what this group of nurses can achieve.